ABOUT

LAMIS SKIN

Lamis Skin is a full-service beauty salon and wellness center dedicated to consistently providing high customers satisfaction by rendering excellent personal services and quality natural products and furnishing an enjoyable atmosphere at an acceptable price/value relationship.

Key to Success

The keys to success in our business are:

  • Location: providing an easily accessible location for customers.
  • Environment: providing an environment conducive to giving relaxation and professional service.
  • Convenience: offering customers a wide range of services in one setting.
  • Reputation: reputation of owner and other “beautician” as providing superior personal services.
  • The owner is a CIDESCO’s qualified beautician (the world standard for beauty and spa therapy) with 18 years experience.

Our Mission is to create a peaceful atmosphere by focusing on facial and skin health and body wellness through the use of environmentally friendly products and personalized services. We believe in the interconnectedness of body, spirit, and earth. We strive to help nurture that connection. Our objective is to achieve profit from the first year of operation and maintain a healthy cash position.

Strategy & Implementation

The skill of what we do, good and personal customer service, and creating a pleasant environment for our customer will be important to implementing our business plan.

Competitive Edge

Lamis want to set itself apart from other beauty salons that may offer may offer one or two types of services. Having come from such salon, the Lamis’s owner realized, from feedback by her clients, that they prefer more personal services and a one-stop location which provide the host of services for the convenience of the customers.

Marketing Strategy

  • Our marketing strategy is a simple one; satisfied customers are our best marketing tools. When a client leaves our salon with a satisfied and good well-being, he or she is broadcasting our name and quality to the public. We expect most of our customers will be referral from existing customers.
  • The owner has been in this business for the past 18 years and is holds a CIDESCO qualification, the world standard for beauty and spa therapy. The owner has built up a wide network of clientele base for the past 18 years.
  • No major advertising campaigns are anticipated. Our research has shown that word of mouth is the best advertising for this business. Beside, we will be on Google and Facebook to promote our services.
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